To find information about Starbucks stock, click on Equities or type 5, hit GO:

Choose the stock you are interested in, in this case SBUX US. This is the ticker symbol; when you have the ticker symbol, a shortcut is to type the ticker, hit the EQUITY key and then the GO key.

The resulting menu of options will include Company Description; Historical Prices, Relative Performance; News and Research; Fundamentals and Earnings Analysis; Risk and Volatility.

Here is the Historical Price screen for Starbucks:

Any data in an AMBER box can be changed, so you could change the date range, or receive your results in Euros.

Hitting MENU will bring you back to the menu of choices. Here is the Relative Value screen for Starbucks, comparing it to competitors and to the industry average:

The Fundamentals and Earnings Analysis menu is extensive. Here is a Financial Analysis screen:

Here is a Price/Earnings Valuation Graph:

Once you know the ticker and the shortcuts for the screens you want , you can go directly to them. For instance, type SBUX US EQUITY FA GO to go directly to the Financial Analysis screen for Starbucks.

More information about logging on to Bloomberg, printing, putting data into Excel files, and more shortcuts.